The Social Media Powerhouses of the Meatpacking District

CrisisBeth and Summer Y.L. at Plunge GANSEVOORT

(Location: Plunge, Outfits by Madewell) 

Each year the Meatpacking District invites select influencers to become ambassadors of the district. These influencers are social media powerhouses and lovers of NYC and the Meatpacking District. I caught up with Beth, Jean, and Summer to talk about the art, tech, and fashion scene and why they love the Meatpacking District.



CrisisBeth at Untitled Whitney Museum
CrisisBeth at Untitled Whitney Museum
 

(Location:Untitled, Outfits by Madewell) 

Name: Beth

Title: Social Media Consultant

Organization:  @crissibeth & @vegetarian.nyc

What do you do, and how did you get here?

I love this question for social media influencers, because most of us had a “real job” before we got heavy into social.  I was a photographer turned lawyer turned social media addict.  Social media didn’t really exist as a job when I first became an adult, but I made it my career as soon as the paycheck could keep a roof over my head.

How long have you lived in NYC?

I actually grew up in NY, and as soon as I graduated I moved around the world for the better part of a decade.  I moved back to NY just over a year ago.  It’s been amazing to see how things have changed, especially the Meatpacking District.

Where did you live before NYC?

 I’ve lived in San Diego, Japan, Kosovo, London, and out of a suitcase for a while.

What do you love about Meatpacking?

I personally gravitate toward the art, culture, and tech aspects in the district.  No lie, I’ve traveled to 38 countries and this part of NYC is one of my favorite places in the world. I like the juxtaposition of historical NY with contemporary NY.  It’s kind of awesome; because Meatpacking went through a period of dereliction, it didn’t gradually change with the times.  It was old, and then suddenly it was modern.  I adore the look of the Belgian blocks and the converted buildings.

What’s the Art & Tech scene in Meatpacking NY?

Two words: the best.

If you had 15 minutes, how will you spend it in the neighborhood?

I’d take a quick look through an art gallery.  I did this recently at Fort Gansevoort, which used to be an Army fort, but was converted into a very cool art gallery.  Their current exhibition is Compland by Sadie Barnette, and I absolutely loved it.  The artist’s father founded the Compton chapter of the Black Panthers, and she juxtaposes text from his FBI surveillance file with her photos and drawings and yes, sparkles.  It’s amazing.

CrisisBeth and Summer Y.L. at Plunge GANSEVOORT
CrisisBeth and Summer Y.L. at Plunge GANSEVOORT

(Location: Plunge, Outfits by Madewell) 

If you had a few hours, how would you ideally spend the day?

First, I’d meet up with friends and go to the Whitney Museum.  I love their focus on living artists, as well as their willingness to embrace tech as a component of contemporary art.  Fun fact, they were actually the first NY museum to exhibit a video artist in 1982.  Then we’d go out to a fantastic dinner, maybe at Bodega Negra, because I love the vegetarian options and the margaritas are top shelf.  To cap off the evening, we’d dance the night away, at TAO.

Where do you go to escape the crowds? People watch?

I really like PhD Lounge at Dream Downtown, in the evening on a weekday.  They have intimate enclaves on a terrace (which are enclosed in the cold months).  It doesn’t get busy during the week, so it’s a comfortable, low-key hang where you can get a nice glass of prosecco, which I require during any escape.  The view of the skyline is also lovely.

Where will you recommend for a great cocktail or bite?

Plunge Rooftop is a great place for a cocktail.  Their mixologists are the best, and the view is beautiful.  You’ll definitely feel impossibly cool hanging out there.

CrisisBeth and Summer Y.L. at Plunge GANSEVOORT

What’s your most memorable moment or experience in Meatpacking?

Oh, that one is hard.  There’s so many!  I attended an Art +Tech event held in Samsung’s space that was pretty fantastic.  However, I think I have to say having my photography exhibited in an installation on the Highline was my most memorable experience.



Summer wearing Trina Turk In Meatpacking NY  Name: Summer Y.L.

Title: Founder of theNuWa.com, Founder of NuWa Media LLC

Organization: NuWa

What do you do, and how did you get here?

I founded a website that focuses on bridging cultures. I also have my own marketing agency under the same LLC.

 How long have you lived in NYC?

4 years.

Where did you live before NYC?

Taiyuan, Beijing and Michigan

What do you love about Meatpacking?

I love the diversity and variety in the neighborhood. I’m based at Soho House now, so technically I work in the district and I can always find some of my favorite places to dine after work or places to shop in the neighborhood. I love the fashion brands and the tech scene here. Also, I always take advantage of the High Line, Whitney Museum and Hudson River.

Summer Y.L. wearing MadeWell in Meatpacking NY
Summer Y.L. wearing MadeWell in Meatpacking NY

(Location: Madewell Meatpacking NY, Outfits by Madewell) 

What’s the fashion scene in Meatpacking NY?

You see some of the best contemporary fashion brands here, such as DVFAlice + Olivia, Tory Burch, Madewell, Trina Turk etc.  The sizes of shops are bigger than Soho and smaller than 5th Ave. The price range of the brands is more practical than Madison Ave and more luxury than Soho. It’s young, fresh, and carefully curated for the crowd with great taste.

Summer Y.L. wearing in Trina Turk in Meatpacking NY
Summer Y.L. wearing in Trina Turk in Meatpacking NY

(Location: Meatpacking, Outfits by Trina Turk)

Summer Y.L. wearing in Trina Turk in Meatpacking NY 
 
Summer Y.L. wearing in Trina Turk in Meatpacking NY

(Location: Trina Turk Meatpacking NY, Outfits by Trina Turk) 

If you had 15 minutes, how will you spend it in the neighborhood?

Take a walk on The High Line and along the Hudson River.

If you had a few hours, how would you ideally spend the day?

Brunch at Untitled or Santina, followed by visiting the Whitney Museum, and taking a walk on the High Line. After, I would stop by Madewell, Trina Turk or Meg to see some current fashion trends.

Summer wearing Meg Shop in Meatpacking NY
Summer wearing Meg Shop in Meatpacking NY

(Location: Meg Shops Meatpacking NY, Outfits by Meg) 

Where do you go to escape the crowds? People watch?

To escape I would go walk along  the Hudson River or Google’s cafe. Soho House is great for people watching, and The Lately has a cool crowd, too. And in general, if you walk on the street weekend nights, you will probably see models and men in suits coming out of limos

 Where will you recommend for a great cocktail or bite?

The Lately for a cocktail. The cocktails are great, trust me!  Santina, Untitled, Chelsea Market or Gansevoort Market for a quick bite.

What’s your most memorable moment or experience in Meatpacking?

Having lunch at Google’s cafe and attending fashion presentations and events at Samsung 837.  Also, doing yoga at the High Line Hotel and hanging out with the friends at The Wild Son.



Jean at Santina
Jean at Santina

(Location: Santina, Outfits by Madewell) 

Name: Jean Lee

Title: Founder & President

Organization: Jean Lee Consulting

What do you do, and how did you get here?

I work as a marketing, PR & social media consultant in the food & beverage industry. My background is in corporate events where I scouted the best restaurants and venues for my clients, around the globe. Naturally, my palate for diverse cuisines and wines was cultivated during those years. My first foray in the restaurant business was working for Sirio Maccioni and his family at the legendary Le Cirque as their first in-house PR & social media manager. It was during that time that I started @jeaniuseats on Instagram to share my dining photos and experiences. Luckily, I’m blessed that so many people have taken interest in my feed so I’ve become a food, drink & travel Influencer as well, and I get to partner with exciting brands that fit my lifestyle. That’s been a great perk!

How long have you lived in NYC?

Practically my whole life. My family emigrated from Seoul, S. Korea when I was four years old so I consider myself a native New Yorker.

What do you love about Meatpacking?

It’s a trendy and vibrant neighborhood filled w/ lots of fashionable boutiques, restaurants, nightlife, and of course, The Whitney Museum. Yet you can still feel history here with its charming cobblestone streets, carriage houses, and old rail lines at The High Line. It’s where the old meets the new.

What’s the hospitality scene in Meatpacking NY?

It’s lively here. The area tends to draw a cultured and fashionable crowd and there’s something to do 24/7 in this hood.

If you had 15 minutes, how will you spend it in the neighborhood?

Grab a seat in the mini public square on 14th & 9th Ave and people watch. You’ll see all sorts of interesting folks in this neighborhood.

Jean at Santina
Jean at Santina

Jean at Santina
Jean at Santina

(Location: Santina) 

If you had a few hours, how would you ideally spend the day?

First, fuel up at Chelsea Market. It’s a bustling place w/ so many diverse eateries and shops all under one roof. You really get a taste of NYC here. You can pick up some Mexican tacos from Los Tacos, enjoy Korean ramen at mokbar, Israeli spreads at Dizengoff, fresh seafood at The Lobster Place, or pasta at Rana! Then burn it off by taking a stroll along the beautiful High Line Park. After, I would head over for some culture at The Whitney Museum for contemporary American Art. Then walk along the cobblestone streets of Gansevoort and Little W. 12th for some shopping. If you get thirsty, stop by The Standard, Gansevoort Hotel, or Dream Downtown for rooftop views and cocktails. For dinner, I recommend Santina, Untitled, STK, Catch or Megu. And for a nightcap, The Lately cocktail lounge or any of clubs if that’s your thing.

Meet Suzanne at Untitled Whitney
Meet Suzanne at Untitled Whitney

(Location:Untitled with Chef Suzanne Cupps) 

Where do you go to escape the crowds? People watch?

 For peace and quiet, I like to walk along Hudson River Park and soak up the beautiful views. For people watching, I would grab a seat in the mini public square on the north side of 14th St. & 9th Avenue.

Where will you recommend for a great cocktail or bite?

 I adore the stylish, bi-level cocktail bar, The Lately. Must try their Dirty Projectors scotch cocktail, mixed with cognac, Spanish vermouth, amaro, green Chartreuse and spices. They also have tasty small bites and if you stay long enough, a DJ.

What’s your most memorable moment or experience in Meatpacking?

That would be every time I walk along the High Line Park. It’s a marvel in urban planning where they took something old and modernized it for everyone to enjoy.


This post was supported by Meatpacking NY. Also special thanks to Madewell, Trina Turk, MegUntitled, Plunge, and Santina.


 

Photography via Kat Slootsky.

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Julia Bailey

Julia Bailey is currently pursuing a Bachelor's degree in Advertising & Marketing Communications from the Fashion Institute of Technology and is working as a Marketing & Communications intern for the Meatpacking BID. Bailey believes in the art of content creating and considers Sweetgreen, Ample Hills ice cream, and dollar pizza to be essential to life.