What do you love most about working with an international team?
I love the energy it creates in the team, there is always something we can learn and share, which results in us always evolving. We are a global family inspiring each other as well as challenging each other. It means there is never a dull moment and I absolutely love that. We believe that in diversity lies opportunity. It’s really exciting that we are able to recruit the best talents from all over the world and have them work together to generate refreshing ideas and great results.
What do you love most about working with international clients?
We get amazing insight into a variety of businesses and industries from around the world, and we are lucky enough to help them think of ways to create impact at a local level, I guess at The Cirqle we are aiming to be the brands global locals. We love to think of different ways to approach clients from various backgrounds with the local attention and respect they deserve, that is a unique and valuable opportunity to have.
Is it necessary for brands to work with influencers with diverse cultural backgrounds?
How do you best introduce International brands to the US market?
Do you change influencer marketing strategies based on different markets in different countries?
Of course we like to make sure that every market and country is looked at with a customised approach and strategy, however for many markets there are similarities too, especially as we are all so easily connected online. Other markets require a separate approach, for example in China the social channels are different from that of the European and U.S. markets.
At the end of the day, what makes your job the most worth it?